30.03.2026
With woodiy, DIY-Wood is launching a new brand in the Swiss "do it yourself" market - and giving the DIY community something back that has been missing until now: an authentic, credible Swiss alternative that is consistently geared towards the real needs of DIY enthusiasts.
As an established player in the DIY sector, DIY-Wood knows what is important. It is precisely this expertise that is now being channelled into woodiy. The aim is to promote the joy of DIY and support people who are passionate about creating: DIY enthusiasts, families, hobbyists and occasional craftspeople. All of them are offered high-quality products at fair prices - reliable, practical and without unnecessary complexity.
Close to the people, close to the community
The focus of woodiy is not on products, but on people. DIY-Wood listens, observes the market and trends and constantly asks itself: "What do DIY enthusiasts really need?"
The result is a compact, well thought-out range that actively develops with the community. woodiy stands for proximity, trust and quality - honest, down-to-earth and always orientated towards real applications. A brand by connoisseurs, made for everyone who wants to get stuck in, pass things on and create something together.
Broad but focussed product range
woodiy deliberately does not pursue an "everything for everyone" approach. Instead, the focus is on a broad but focussed range in all relevant product groups in the DIY sector. The selection is precisely compiled, the quality is high and the prices are attractive - a combination that is unique in the market to date. And woodiy doesn't stop at wood: the range is open and continues to grow exactly where it makes sense for the DIY community.
Focus on the future - backed by Swiss strength
With the strength of our group of companies behind it, DIY-Wood acts flexibly, learns continuously and adapts to market conditions. New product groups are carefully scrutinised, sustainability is taken into account and the brand is built up for the long term. The goal is clear: woodiy should establish itself as a permanent fixture in the Swiss DIY market - in some cases even beyond the country's borders.
First successes on the market
woodiy is not just a vision on paper - the brand is already alive. The first projects have been successfully launched and products are available in stores. A particular favourite project is woodiy floor: the company's own DIY wood flooring, which has been successfully implemented at DIY store Bauhaus, shows what woodiy stands for - quality, fairness and practicality.
A new chapter is being opened with woodiy. One that strengthens the DIY community, makes the values of DIY-Wood visible and shows how much potential there is in a strong, honest brand.
