In conversation with Andreas Urban

12.10.2026

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Company: Kuratle & Jaecker AG

Joined the company: 2 September 2022

Role: Content Manager

Education and training: Master’s degree in German Philology, Philosophy and Art History from the University of Cologne

Place of residence: Basel (BS)

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You are an editor at Kuratle News and also work for various communication channels across the individual companies within the Kuratle Group. What does your day-to-day work involve, and which tasks do you particularly enjoy?

Corporate magazines are the pinnacle of professional communication. A printed in-house magazine, such as the one we publish, is a unique selling point, particularly in the digital age.

I get immense pleasure from helping to shape Kuratle News from start to finish. I’m responsible for planning the topics, as well as writing and editing articles.

As part of the marketing team at Kuratle & Jaecker, I’m involved in a wide range of tasks – from social media and newsletters to our promotional materials such as brochures and leaflets, as well as PR. We do all this as a team. I’m not one of those people who work away in a quiet corner. On the contrary: I travel to our sites, visit joinery workshops or go to construction sites.

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Through your work, you gain insights into a wide variety of companies and divisions within the Kuratle Group. What fascinates you most about this interplay, and which stories do you most enjoy telling?

That’s right, my day-to-day work is shaped by the ecosystem. A leaflet for Meier Logistik, a social media post for HWZ, an advertising copy for Ticonoro – from logistics to luxury, it covers everything.

Stories are among the most important tools in communication and marketing. As I also studied architectural theory, I have a strong affinity for objects. I love reporting on what is actually made from wood as a material. Conversely, case studies are the best way to show what clients can achieve through our ecosystem. Ultimately, everything our companies do always revolves around the project on site.

But I also find it fascinating how, thanks to our specialist knowledge and team spirit, everything meshes together seamlessly. There’s a great deal of passion behind the scenes. That’s what fascinates me.

As a Content Manager, I’ve always had a knack for language, communication and marketing.

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Originally from Cologne, your path led you to Basel a few years ago. How did you come to discover the city for yourself, and what do you particularly like about life there?

Through various professional roles, I found myself moving further and further south from Cologne. Via Stuttgart, where I wrote articles for Breuninger’s customer magazine, and the Black Forest, where I was a social media manager, I ended up in south-west Baden. I was employed here as a publishing editor and began to discover Basel.

I love the city’s atmosphere, the people and its proximity to the Rhine. I’m particularly fond of the historic buildings in the city centre. Just take the buildings in the city’s characteristic colours – moss green, brick red and white – they appealed to me straight away!

You once said that when the weather’s bad, you like to make a spontaneous getaway to Ticino. What makes this region so special to you?

Its proximity to the Mediterranean and how easily accessible it is. After a short drive, you’re already south of the Alps. The light in the south is softer. When I was in Lugano for the first time, I went into every church. Not for religious reasons, but because of the architecture. I even started learning Italian.

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Art, culture and architecture are among your great passions. Is there a work of art which, in your opinion, deserves far more attention than the famous Mona Lisa?

I’d say Italian painting from the period between the Gothic and Renaissance periods. The Middle Ages are somewhat underrated, yet it was during that time that the foundations for modern Europe were laid.

If I had to choose a single work, I’d mention a fresco by Fra Angelico: *The Great Annunciation* in the Monastery of San Marco, Florence. The design of the loggia, the interplay of the figures with their deeply intimate body language – there are stories behind it all. When it comes to modern art, I’d like to see more recognition for the Swiss artist Verena Loewensberg. Or for the visual language artist Franz Mon.

Favourite painting? In a way, yes: Fra Angelico in Florence.

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Whether it’s a building, an exhibition or a public space – is there a place that has left a lasting impression on you or inspired you?

Cologne Cathedral. There’s no getting round it (laughs). Its sheer size alone has shaped my life. The Gothic architecture is beautiful. I don’t think any other historical period has focused so much on human themes as the Gothic era. It’s no exaggeration to say that the enormous windows of a Gothic cathedral are windows into the human soul.

You run your own blog, urbslit.de. How did the idea for it come about, and what topics do you particularly enjoy writing about?

Literature is my life’s passion. On my blog, I review books. Ever since my school days, I’ve been fascinated by language and the power of stories, and I’ve consistently pursued this path. I believe that, particularly in the age of AI, human-written texts are becoming increasingly valuable. Only a human being has their own opinion and their own experience – for example, when it comes to a book. Ever since I studied literature, at the very latest, I’ve seen things in many texts that others might not see. That’s what I want to convey. That’s why I don’t rely on any major tools, but trust in my own abilities. Writing is a craft.

Go to Andreas’ blog (www.urbslit.de)
Cologne Cathedral with its tympanum and archivolts.
Andreas with his girlfriend Kerstin in Italy.

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What story or topic are you really keen to share on your blog but haven’t got round to yet?

The story of my girlfriend and me. I reckon a publisher would be the better choice for that, though. We were a couple in Cologne 30 years ago – and we are again now. With Basel as our home base, we’re planning our future by the same river as back then. It seems as though the Rhine is part of our lives.